From reactive to proactive: Don’t forget about strategic change

COVID-19 forced business leaders to introduce short-term improvements quickly in order to maintain continuity and build business resilience. This reactive approach to decision-making was necessary in the short-term. However, putting much-needed tactical change projects on hold could stand in the way of businesses’ recovery further down the line.

With COVID-19 here to stay for the time being, organisations must adapt to whatever the “new normal” may bring. This means making both strategic changes and tactical adjustments. Without this, their recovery and long-term resilience could be threatened.

Keeping up the momentum

In the first instance organisations must assess the processes that were successful during the pandemic. By identifying problems that may be bubbling away under the surface, organisations can take their first step on the path towards increased efficiency and long-term cost savings.

Our principal consultants, Eman Al-Hillawi and Peter Marsden, said:

“Every business has been forced to react to the pandemic, with each having its own particular challenges to face. Short-term rapid transformation has had to happen on a national scale. Whilst much of it has been successful, organisations must keep up the momentum. Building long-term resilience will involve addressing any pain points that will still exist once the pandemic comes to an end and reviewing operating models in line with the new business landscape.

“COVID-19 has also shone a spotlight on employee wellbeing and the importance of putting people at the forefront of change projects. Ensuring people are considered at each stage of a transformation drive can help to make change a positive experience for everyone. Such an approach will allow organisations to function better than ever before.”

For more information about how we can support with the development of a pandemic recovery strategy, visit here.

Published: Nov 4, 2020

By Peter Marsden

Principal Consultant

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