The change goes on

The business change journey is commonly viewed as ‘start’ to ‘end’, with a final delivery date for a completed transformation. However, thinking in this way might just be the reason why some are left behind. This is despite investing them heavily in a digital transformation. In a world where technology evolves exponentially each day, is there ever really an end point to digital transformation?

Digital transformation has long moved on from focusing solely on equipment and software. In fact it’s now a core business strategy to ensure continued growth of an organisation and improvements to the customer experience. The strongest digital transformation projects consider how to continuously improve end-user experiences and foster a culture of innovation.

Putting people at the heart of change

People are core to any change project, even a digital one. Subsequently, it’s essential for the transformation period to extend beyond the initial installation with a designated team of employees responsible for driving change and staying on top of emerging trends, maintenance and system upgrades.

For a project to be a success, it is the responsibility of business leaders to motivate and inspire the team and encourage innovation beyond the initial implementation phase. This includes ensuring team members are well versed on new systems and equipment through thorough training programmes where required.

Avoiding digital stagnation

It can be a struggle to pin an exact end point on digital business advancements. Indeed, any experts at the forefront of their fields will know that there is no time to stop innovating.

Despite most transformation projects being assigned an end date, change is inevitable. Consequently, digital transformation helps to ensure workplaces are up to date with emerging technology and that employee needs are met. With new innovations constantly being introduced to the business landscape, keeping ahead of the curve is essential to avoid digital stagnation.

Keeping up to date with the rapid advancement of technology can, on the surface, seem like quite an intimidating task. However, for organisations with limited access to transformational funds and resources, it’s essential to conduct thorough research to ensure the right solution is selected that will truly enhance business functions.

For bigger companies, consider implementing digital transformation ‘guardians’ to help oversee change projects and spot digital gaps within the business.